The Sweet Life by Tourism Noosa.

The Sweet Life is the off-season brand campaign for Tourism Noosa, centred around a 60-second destination film that reframes winter travel as a time for reconnection with family, with friends, and with yourself.

Shot during Noosa’s quieter winter months, the film moves away from traditional tourism advertising in favour of human-led storytelling and authentic moments. Rather than presenting Noosa as a checklist of attractions, the campaign captures lived experiences, shared meals, slow mornings, coastal adventure and rest, set against the region’s natural landscapes and iconic locations.

By blending cinematic restraint with emotional clarity, The Sweet Life positions Noosa as a place that feels a world away, yet remains close to home. The campaign invites travellers to escape the winter blues without overstatement, offering a warmer, more personal view of the destination where relaxation and adventure coexist.

At its core, The Sweet Life reflects a shift in contemporary tourism marketing, prioritising connection, presence and memory over spectacle. It’s not just about where you go, but who you’re with, and the moments that stay with you long after the trip ends.

Tourism Noosa were recognised at the BADC Awards, winning Bronze for Direction and Finalists for Cinematography and Editing in the Branded Content category.

Deliverables:
1 x 60” Film - 1 x 30” Film & TVC + 3 x 15” Films
Photography