CREDIT

YEAR: 2023

CLIENT: Subway

DIRECTOR: Mick Soiza

SCOPE: Direction

AGENCY: Publicis

PRODUCTION: Prodigious

PRODUCER: Karen Haywood

DOP: Sean Ryan

EDITOR: Olly Sindle

SOUND DESIGN: Rosco Audio

COLOURIST: Justin McDonald

DELIVERY: 1 × 30"

1 × 15"

CATEGORY: Brand

OVERVIEW: A national campaign for Subway that starts with a familiar night of sport and food, then pushes it somewhere much bigger.

One bite sets off a chain reaction of sparks, light and practical pyrotechnics. The world escalates around the characters while they stay straight, and the camera keeps moving through all of it.

The comedy comes from the gap between an ordinary performance and something increasingly ridiculous happening around it.

Directed for Prodigious, with Publicis.

CRAFT: A grounded performance piece that escalates into practical pyrotechnic spectacle, with fluid camera movement holding the ordinary and absurd in the same frame.