SubBox by Subway

SubBox is a national brand campaign for Subway, created to turn an everyday night of sport and food into a moment of spectacle.

Built around the insight that the perfect game deserves the perfect feed, the film transforms a familiar living-room ritual into an explosive visual experience. Grounded performances and intimate food cinematography are contrasted with unexpected in-camera pyrotechnics using controlled spectacle as a metaphor for the impact and flavour of the SubBox combo.

The creative approach deliberately elevates the everyday. Fluid camera movement, minimal cutting, and performance-led direction keep the work cinematic without tipping into parody. The hero moment, a single bite of a Footlong, triggers a carefully staged eruption of sparks and light, treating food, sport, and atmosphere as one unified sensory event.

The campaign was developed through Publicis, with production delivered by Prodigious. The campaign forms part of Korace’s broader commercial work across global brands and agencies.

By balancing humour, restraint, and high-impact craft, SubBox reframes the ad break as entertainment in its own right — proving that even the most familiar moments can be made cinematic with the right control and intent.

Deliverables:
1 x 30”